DESOTO — SERIES K — SIX: The DeSoto was introduced in the middle of 1928 as a 1929 automobile. The new marque was named after the Spanish explorer and aimed at the low-priced six market. After its Aug. 4 introduction, the DeSoto sold at a record setting pace and hit an all-time high for any American car in its first year at this point in time. Appearance features included an arched headlamp tie-bar, triple groups of vertical hood louvers and cowl lamps integral with the surcingle molding. Deluxe equipment included fender wells, six wheel equipment, special paint, chrome headlamp tie-bar and richer upholstery. Standard equipment included Delco-Remy ignition, hydraulic brakes, Lovejoy shock absorbers and rubber mounted motor suspension.